Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

If you HAD to sell something, if your life was on the line... ...how would you do it? Discounts? Hell no, seems desperate. Adding value?...

What's the first thing you do in the morning?   And let's be real here. I'm not talking about the influencer morning ritual. You're...