Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

If you HAD to sell something, if your life was on the line... ...how would you do it? Discounts? Hell no, seems desperate. Adding value?...

What's the first thing you do in the morning?   And let's be real here. I'm not talking about the influencer morning ritual. You're...

Was talking to a client yesterday. We were talking about how to improve ad performance. Let me give you one of the easiest ways to beat...

You need to start doing less. You'll get way more done. By doing less. Allow me to explain. Running a business is overwhelming. We are...

Ever heard of a 'false dichotomy'? I read about it when I was in my late twenties and it always stuck with me. My brain holds on to the...

I'm slightly paranoid about taking on new clients and I think that's a good thing. A loooooooooong time ago I took on a real estate...

I've been selling and marketing things for 5+ years. (Yes, I'm that old) Want to know what works every single time? Every. Single. Time....