Simple marketing tactics that actually work for local businesses. No fluff, no theory — just proven strategies you can use this week to bring more customers through your door.
Ever heard of a 'false dichotomy'? Work-life balance is one of the biggest ones out there. Here's what's really going on.
Adding more stuff is usually the worst thing you can do. Before you start adding — let's first figure out what's actually wrong.
People that help you rank in Google are really invested in upholding this image of themselves as arcane wizards. It's mostly BS. Here's the truth.
If there's one thing that can make all the difference in your business, it's realizing that the number 1 is the worst possible number in business.
Google is bamboozling you. Clients that are looking for YOU are being sent to your competitors. And we can prove it.
If you run a local business, you need to be using Google Ads. There is no local business that would be hurt by using Google Ads. BUT — you need to know what you're doing.
We reviewed a business owner's sales presentation recently. It was beautiful, well organized, intricate. And it kind of sucked. Here's why.
It's actually quite easy to win as a local business if you do just ONE thing. It's as close to a magic bullet as you can get.
If you run a local business, you're competing in an arena where the odds are tilted heavily in your favour. Here's why — and how to take full advantage.
If you HAD to sell something, if your life was on the line — how would you do it? Nothing sells as well as one specific thing.
What's the first thing you do in the morning? And more importantly — what's the first thing your customers do?
Most marketing advice really really sucks. Here's what big companies actually did when they were small — and what you should do instead of copying Coca-Cola.
One of the best ways to solve problems is by walking around. Sounds weird. Let us explain.
We've been in marketing for 20+ years. Want to know what works every single time? Simplifying. It's super counter-intuitive. Here's why.
One of the easiest ways to beat any ad. Doesn't cost money. Can implement it immediately. Here's the simple trick.
You need to start doing less. You'll get way more done. Allow us to explain.
Seeing your company in the top 3 in Google sounds nice and everything, but… is it even worth the trouble and the hassle and the work?
Ever had the experience where some product just keeps chasing you online? It's called retargeting — and it's a shame it's used so sloppily. Here's how to do it right.
One is the worst number in business. One key staff person. One source of leads. One big client. Here's why and what to do instead.
Think about cola — what brand comes to mind? Ideally, every potential customer in your area thinks of YOU first. Here's how to make that happen.
The Pareto Principle says 20% of content gets 80% of the views. Dead wrong. It's more like 5% gets 95%. Here's how to be in that 5%.
The #1 thing you can do to make your marketing pay off is craft an RSO — a Rock Solid Offer. Here's what that means and how to do it.
Spending money on ads without knowing if they'll bring in a single customer is scary. Let's fix that — starting with the #1 reason ads fail.
Quick question: who's your ideal customer? A lot of business owners answer 'anyone with a pulse and money.' Two problems with that.
"Hey, what's new?" — Not "what's old?" 'NEW' is exciting. And that's exactly why business owners can never rest on their laurels.
We ran a real estate agency for almost 15 years and sold over 1,000 homes. Google Ads worked great — until one morning we logged in and saw a big red banner.
Got a super easy way to rank higher in Google for you. Zero technical knowledge needed — and you can implement it today.
Got a trick for you. It works extremely fast and it is very reliable. Here's the grey-hat move that's 100% within the rules.
Every year someone tells us a new AI model has 'changed the game.' Every year we try it. Every year it produces pure slop. Here's the real lesson.
Ever tried running Google Ads? Once you get them working they're GREAT. But the process to get them working? That is a complete nightmare.
I've studied every time management system under the sun over the past 20 years. They all have the same problem: the system takes too long to run. Here's the simple fix.