Stop Randomly Throwing Things

Hi,

Whenever we do client work, there's always pressure to add things.

New pages.

New emails.

New content to their Google Business Profile.

New ad campaigns, angles, offers, guarantees, creatives and soooooo much more.

Just one problem.

Adding more stuff is usually the worst thing you can do.

Let's say you're a doctor. Patient comes in. His belly hurts.

You respond by throwing some opioids at him. After all, this makes total sense! Man is in pain. Opioids are good against pain. 1+1 = 2.

This is a great way to lose your medical license in a hurry.

You're supposed to figure out what is ACTUALLY wrong with the man — and then you come up with a treatment.

Blindly adding something to the mix will probably not help, and might even make things worse.

Same thing goes for marketing.

Before you start adding content to your Google Business Profile... let's first get a feeling for WHY you're not ranking #1 yet.

Before you start adding new campaigns to Google Ads... let's see how the current campaigns perform and what we could improve.

Before you start filling Meta with new creatives... let's see how the campaigns do right now and what elements we could double down on.

Stop randomly throwing pills at things. It ruins your results.

Diagnose first. Then treat.

Talk soon,

The AKW Marketing Team